BRAND SOUTH AFRICA: THE STORY OF AFRICA IS BEING RECLAIMED
Brand South Africa: The story of Africa is being reclaimed Syed Atique Hussain, Davos, Switzerland In the power corridors of Davos, Sithembile Ntombela maNdaba, the CEO of Brand South Africa, is as much at ease in talking about South Africa as she is about the larger continent of Africa. While she highlights the success of her country in achieving gains in economy in areas like agriculture, mining and tourism, she is keenly aware of the necessity of forging unity in the continent to have a “unified African voice.” In a wide-ranging interview with Executive Editor of TRENDS news media Syed Atique Hussain, she presents a clear and forward-looking view of South Africa and Africa’s roles in the global landscape. Her insights reflect a focus on growth, strategic planning, and adaptation to the changing world. Her insights provide a clear perspective on the nation’s role and the potential of the African continent in the global context. Excerpts: Can you give us some insights i