CEO INTERVIEW: WHY BURBERRY LEFT INTERPARFUMS
French Luxury Brand in Middle East Expansion By Atique Naqvi | Dubai, UAE | Uploaded on the blog recently** CEO of Interparfums Philippe Benacin The luxury sector, fragrance market in particular, has been less unstable over the past five or six years. Though there are no high expectations ahead, there is no bad weather either to be worried about, says chief executive of French fragrance company Interparfums. Philippe Benacin, on his recent visit to Dubai to launch Repetto fragrance, spoke with TRENDS on the business dynamics of the luxury market. Please click here to see the video. After your launch in Dubai, do you intend to enter the other GCC markets? We have plans for Qatar, Oman and Saudi Arabia. One thing I want to say about the region is that the Middle East consumers have strong brand awareness even if the brand is not physically present in the region. On the business side, tell us about the Burberry departure? We stopped Burberry at ...